Tooth fairy prices go up, down based on economy

Like most of the major U.S. stock indexes, the going rate for lost baby teeth posted double-digit gains in 2012, according to Delta Dental’s The Original Tooth Fairy Poll®.

Like most of the major U.S. stock indexes, the going rate for lost baby teeth posted double-digit gains in 2012, according to Delta Dental’s The Original Tooth Fairy Poll®.

The average gift from the tooth fairy climbed to $2.42 last year, up from $2.10 in 2011, a 15.2 percent gain.

The Original Tooth Fairy Poll® has generally been a good barometer of the market’s overall direction. In fact, the trend in tooth fairy giving has tracked with the movement of the Standard & Poor’s 500 index (S&P 500) in nine of the past 10 years. In 2012, the S&P 500 gained 13.4 percent, similar to the tooth fairy gift’s 15.2 percent gain.

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“As the leaders of the dental benefits industry, we look at all kinds of economic indicators,” said Bill Hupp, a spokesperson for Delta Dental Plans Association. “I’m happy to say that the tooth fairy delivered encouraging news about the country’s economic recovery in 2012.”

The first tooth has a higher valuation. Other interesting findings from poll, which surveyed more than 1,200 parents nationwide, include:

• The tooth fairy visited nearly 90 percent of U.S. homes with children who lost a tooth.

• The tooth fairy left cash for kids in 98 percent of the homes she visited. Two percent of children received toys, candy, gum or other gifts.

• Twenty-two percent of kids hit it rich and received $5 for each lost tooth.

For more information, visit www.theoriginaltoothfairypoll.com.

To get a sense of the taste and style choices of the tooth fairy, parents can follow her on Pinterest at www.pinterest.com/origtoothfairy.